Liz Cappola's strength in marketing and client negotiations have helped her become a top-producing agent on the Westside. With a gift for sales, Cappola is quick to admit that she "fell into the business." Her background is in fine art, advertising and film production, which has transferred very well to real estate and provided her with a unique set of skills when it comes to dealing with and managing the fast paced nature of the real estate industry. She strongly believes that if a property has an outstanding marketing plan, it will sell more quickly and for a higher price. Cappola has used her expertise in art direction and advertising to develop effective marketing plans for her clients. Among her clients are people in the entertainment industry, and her background in film provides an advantage in dealing with the special needs of this clientele.